The exclusive screening formed part of Yes Madam’s broader strategy to invest in the growth, well-being, and overall experience of its service partners. The initiative builds on a series of partner-focused programmes introduced by the company to strengthen engagement and recognise the people who form the foundation of its business.
Earlier this year, Yes Madam organised a first-of-its-kind three-day experiential retreat in Goa for its top-performing Queen Partners operating under the company’s zero per cent commission model. The company also introduced a zero per cent commission policy for pregnant service partners and recently launched a structured health and financial safety programme as part of its World Health Day initiative.
Through these progressive measures, Yes Madam continues to establish a distinct benchmark for gig workforce welfare by combining experiential engagement with long-term support initiatives. The company aims to recognise the contribution of its service partners while strengthening their long-term association with the brand. Huma Qureshi’s participation in the screening further reflected the company’s commitment to creating unique engagement opportunities by enabling service partners to interact with prominent personalities.
Commenting on the initiative, Aditya Arya, Co-Founder and Chief Executive Officer of Yes Madam, said that the company has always considered its service partners the backbone of the business. He stated that the organisation’s commitment extends beyond providing better earning opportunities and includes creating memorable experiences that strengthen their connection with the company. He added that Yes Madam believes in maintaining direct and open communication with its service partners and remains committed to supporting them at every stage of their professional journey.
By introducing innovative engagement programmes and long-term welfare initiatives, Yes Madam continues to challenge conventional gig economy practices by prioritising fair earning opportunities, recognition, engagement, and holistic well-being for its service partners. The company remains committed to ensuring that every service partner associated with the brand feels valued, recognised, empowered, and supported throughout their journey.
Founded in 2016, Yes Madam is an at-home beauty and wellness platform offering salon and spa services through trained professionals using hygienic, single-use product formats. The company operates in more than 55 cities across India and focuses on delivering convenient, transparent, and high-quality personal care services at customers’ homes.
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